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Myth-Busting Session about Cat Allergens

As many as one-in-five adults worldwide are sensitised to cat allergens. Still, the world of cat allergens is rife with myths and common misunderstandings. Sensitivities to cat allergens can cause anxiety for some cat owners. In fact, 10% of cat owners are affected by these sensitivities. In this session, Dr Pete Wedderburn, a vet of over 30 years, and Libby Sheridan, Veterinary Technical Affairs Manager at Purina, uncover the truth about cat allergens and what the future of cat allergen management looks like. You will also hear about Pro Plan® LiveClear® is a cat food, resulting from more than a decade worth of Purina research dedicated at finding a safe, effective and feline-friendly way to address a problem that impacts countless cat-owning households worldwide. Pro Plan® LiveClear® is able to reduce the active levels of Fel d1, the major cat allergen, at its source in the cats’ saliva -starting from the third week of daily feeding. This results in greatly reduced rates of transmission of active Fel d1 to the cat’s fur and external areas. Pro Plan® LiveClear® is not intended to replace other allergen-reduction strategies but, rather, to add another measure that can help reduce the allergen burden in cat households. With this revolutionary approach to cat allergen management, the quality of life for cats and the families that love them can enable closer contact than ever before.