Скачать с ютуб Lenny Rachitsky: how to grow a startup в хорошем качестве

Lenny Rachitsky: how to grow a startup

Subscribe to Creator Lab on your fav podcast app: Apple: http://bit.ly/creatorlabapple​​ Spotify: http://bit.ly/creatorlabspotify​​ Google: http://bit.ly/creatorlabgoog​ Get every episode + giveaways sent to your inbox: https://www.creatorlab.fm/subscribe/​ Let Lenny & I know what you think of this on Twitter:   / bzaidi     / lennysan   Lenny writes the #1 business newsletter on Substack (Lenny's Newsletter) and previously sold his company, Localmind, to Airbnb. He then spent 7yrs at Airbnb leading product + growth teams and now angel invests + works as a full-time creator. In this conversation you'll learn about: – the racecar growth framework: growth engines, turbo boosts, lubricants + fuel – core growth engines: performance marketing, virality, content + sales – examples from Airbnb, Zapier, Superhuman, Wish, Casper + others – benchmarks for user retention + types of virality  – 3 steps to getting early users – growing a newsletter + the differences in approach for creators vs companies Timestamps: 0:00:00 - Snippet + What We Cover 0:01:09 - Lenny Intro + Background 0:06:29 - Scale of Newsletter 0:08:09 - Questions To Ask Yourself When Figuring Out Your Next Step 0:11:10 - Energy + The Struggle Of The Content Treadmill 0:12:23 - Early Days Of Airbnb 0:14:01 - Creating Something Remarkable 0:16:14 - Racecar Growth Framework - Who Is This For? 0:17:11 - Early vs Late-Stage Growth 0:18:39 - Engine, Turbo Boosts, Lubricants + Fuel 0:18:57 - Growth Engines - virality, performance marketing, content, sales + bonus examples 0:23:03 - "1st time founders focus on product, 2nd time founders focus on distribution" 0:27:01 - Becoming The Best In The World At 1 or 2 0:27:29 - Airbnb vs Booking 0:28:07 - Performance Marketing 0:29:43 - Wish + Casper - Built On Performance Marketing 0:30:34 - Feasibility When Bootstrapping 0:31:22 - If You Should Be Performance Marketing Driven: 1) Generating Revenue From Users 2) Not Something Users Are Looking For 0:32:53 - Growth vs Brand Marketing 0:34:29 - When To Expand To The Next Engine + S Curve 0:35:47 - Examples Of Virality - Word-of-mouth, referrals, inviting friends, etc 0:39:14 - Bottoms Up vs Top-Down Virality 0:40:23 - Knowing When You're Going Viral - K Factor vs % of people who came in thru referral 0:41:25 - % Benchmark To Aim For 0:42:16 - Companies Who Are Suited To Viral Growth 0:42:40 - Clubhouse + FOMO 0:44:08 - User Generated Content Loop 0:46:21 - Data Driven SEO - Zapier + Thumbtack 0:48:03 - Editorial SEO + Figuring Out Content Strategy 0:49:22 - Superhuman Example 0:50:05 - Desired Outcomes, Primary + Secondary KPIs 0:51:35 - Sales Channel 0:54:11 - Turbo Boosts + Lubricants 0:55:44 - Power Of Events 0:57:29 - Retention + Conversion 0:59:33 - Activation: Using Product For Its Core Purpose 1:00:54 - Superhuman, Creators + The Customers Who Care 1:04:30 - User Retention Benchmarks 1:06:35 - Common Pitfalls 1:08:27 - Getting First 1000 newsletter subscribers 1:10:12 - 3 steps to getting early users 1:13:36 - Creators vs Companies - Finding Core Users 1:18:18 - Would You Still Be Doing This With 1000 Subs? 1:19:46 - 5 "Jobs To Be Done" Of Content 1:20:40 - Newsletter Discoverability 1:22:34 - What Gives You Energy 1:24:15 - Airbnb Job vs Creator Life 1:25:14 - Tim Urban on Content That Spreads 1:26:09 - Creators: Value vs Support 1:28:13 - Decision To Stay On Substack 1:30:22 - Knowing What To Write About 1:34:48 - Longer Term Plan