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Scaling Humanity

Season 6 • Episode 2 — “Scaling Humanity: How AI Agents Are Rewriting Lifecycle Marketing” In this episode of Unlock Growth, host Adam Fridman sits down with Shalanna Clark, Lifecycle Marketer at Scaled Agile, to explore the evolving landscape of lifecycle marketing, where deep personalization, compliance constraints, and fragmented tech stacks create friction across the funnel. From role-based cohort strategies to omnichannel engagement, Shalanna shares how her team is navigating these challenges and how AI Agents could help transform their editorial strategy, exam completion rates, and personalization efforts at scale. 🔑 What you’ll learn Lifecycle marketing: how to turn trust and timing into growth Role-based cohort personalization at scale Where current martech stacks are holding teams back Why identity resolution is the silent killer of personalization Turning SOPs into AI agents for content creation and learner conversion How to reduce exam drop-off with AI-driven nudges 🚀 Want your own AI Agent? Identify high-ROI marketing SOPs and get a custom roadmap to build your own digital worker. Explore Mabbly’s Agents-as-a-Service ➜ https://www.mabbly.com/services/ai-ag... 👥 Connect with the guest Shalanna Clark ➜   / shalannaclark   👇 Join the conversation Drop a comment if your team is exploring AI-driven lifecycle marketing or SOP-to-agent conversions. Like, subscribe, and stay tuned for more episodes from Unlock Growth. #UnlockGrowth #LifecycleMarketing #AIMarketing #B2BGrowth #PersonalizationAtScale #AIagents