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Flower Math Part 1 of 5: Price per Stem - I Discuss Pricing with Jennie Love

In this video I talk with Jennie Love of Love n Fresh Flowers for her new podcast Floral Guild Radio. Our topic for this conversation is pricing. Jennie provides her perspective as a grower and I offer my experience as a florist. We talk about issues to determine a stem price for both growers and florists including sourcing, markets, strategy and more. // Handbook Floral Shop Accounting 101 https://safnow.org/wp-content/uploads... //Chapters 0:00 Intro 0.50 Florist Markup 3:50 SAF Accounting Study 5:40 Pricing Tiers 8:45 Event Pricing 10:30 Retail Mark-up 13:15 Grower perspective 16:45 Pricing compromise 19:30 Local vs Wholesale 23:26 Florist Strategy 26:15 Grower Strategy 28:00 Scaling/Logistics If you don’t know me - my name is Ellen and my dream is to build a community of flower nerds who have an endless appetite for learning and experiencing all things flowers! Join me on this channel as we learn about sustainable floral design, life as a florist and how you can make a difference in the world through flowers. // Subscribe to my weekly flower newsletter http://www.ellenfrost.com // Learn with me at The Gardeners Workshop Preparing To Sell To Florists: https://thegardenersworkshop.com/prod... Growing Your Business With Local Flower Sourcing: https://thegardenersworkshop.com/prod... //Jennie's Resources The Wedding Process https://thegardenersworkshop.com/prod... Making Workshops Work For You https://thegardenersworkshop.com/prod... Philly Floral Guild https://philadelphiafloralguild.com/ Floral Guild Radio Podcast https://podcasts.apple.com/us/podcast...