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Introduction to Google Analytics for SEO Beginners

Google Analytics is a must-have tool for tracking your website’s performance and improving your SEO strategy. In this video, we’ll walk through the basics of Google Analytics, including setting up your account, understanding key metrics like sessions and bounce rates, and using insights to refine your SEO and digital marketing strategies. 📌 Timestamps: 00:00 – Introduction to Google Analytics 00:11 – Overview of tracking and measuring SEO performance 00:24 – What is Google Analytics? 00:39 – How Google Analytics helps improve your SEO and marketing 01:00 – Steps to set up Google Analytics for your website 01:37 – Connecting your site using plugins or platform tools 02:16 – Verifying tracking and real-time data reports 02:52 – Key metrics: Sessions and users explained 03:30 – Page views, bounce rate, and average session duration 04:08 – Contextualizing bounce rate 04:41 – Understanding traffic channels 05:08 – The importance of landing pages for SEO 05:29 – Example: Traffic acquisition report breakdown 06:12 – Metrics: Engagement rates, events, and traffic sources 06:47 – Exploring reports in Google Analytics 07:07 – Real-time and acquisition reports 07:47 – Engagement reports and tracking conversions 08:25 – User demographics and insights 09:02 – Key takeaways for tracking SEO and marketing performance 09:25 – Action steps for setting up and using Google Analytics 10:10 – Final thoughts and next steps Key Topics Covered: • Setting up Google Analytics 4 (GA4) • Understanding sessions, bounce rate, and traffic sources • Using data to improve your SEO strategy Have questions? Drop them in the comments! Don’t forget to like, share, and subscribe for more beginner-friendly SEO tips.