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MMM with PyMC-Marketing and Databricks | Corey Abshire | William Dean | Thomas Wiecki

In this event, we will discuss how customers can use Databricks to develop and productionize MMM models for their companies. By combining Databricks capabilities in consolidating, organizing and securing data pipelines and manage ML models and pipelines with PyMC-Marketing’s easy to use modelling capabilities, companies can bring develop sophisticated MMM models to help understand, optimize and forecast their marketing budgets. 💼 About the speaker: 1. Corey Abshire, Senior AI Specialist Solutions Architect, DataBricks Corey Abshire is a Senior Specialist Solutions Architect focused on GenAI and ML in Communications, Media and Entertainment. Prior to Databricks, Corey was a Principal Machine Learning Engineer at Cummins Inc., working on critical data science and machine learning initiatives for quality, engineering, and manufacturing. He holds an M.S. in data science from Indiana University in Bloomington, IN. 🔗 Connect with Corey: 👉 Linkedin:   / coreyabshire   2. Will Dean, Principal Data Scientist, PyMC Labs Will Dean is a Statistician and Data Scientist with experience in geospatial and user analytics. He is passionate about Bayesian methods and using data visualization to tell a story. He is interested in software design and how it can make data problems easier and more enjoyable to solve. 🔗 Connect with Will Dean: 👉 Linkedin:   / williambdean   👉 Github: https://github.com/wd60622/ 💼 About the Host: Thomas Wiecki (Founder of PyMC Labs) Dr. Thomas Wiecki is an author of PyMC, the leading platform for statistical data science. To help businesses solve some of their trickiest data science problems, he assembled a world-class team of Bayesian modelers and founded PyMC Labs -- the Bayesian consultancy. He did his PhD at Brown University studying cognitive neuroscience. 🔗 Connect with Thomas: 👉 Linkedin:   / twiecki   👉 Website: https://www.pymc-labs.com/, https://twiecki.io/ 👉 GitHub: https://github.com/twiecki 👉 Twitter:   / twiecki   🔗 Connecting with PyMC Labs: 🌐 Website: https://www.pymc-labs.com/ 👥 LinkedIn:   / pymc-labs   🐦 Twitter:   / pymc_labs   🎥 YouTube:    / pymclabs   🤝 Meetup: https://www.meetup.com/pymc-labs-onli... 00:00:00 Introduction & Speaker Introductions 00:03:26 What is Databricks 00:06:12 Why MMM 00:11:57 MMM with PyMC-Marketing on Databricks 00:21:43 PyMC-Marketing MLFlow Auto logging 00:26:45 Data-centric ML platform 00:33:28 A closer look 00:35:24 Lakehouse Monitoring 00:38:06 Demo 00:45:20 - Q&A and Closing Remarks