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Can Machines Be Better Than Us? - A.I. for Business (Episode #1)

Welcome to our brand new series AI for Business. We start by asking the question can machines be better than us? There are many applications for Artificial Intelligence in business and marketing but some AI technology is more mature than others. So, should you adopt AI? In this video, we look at the developments of AI in business, the future of marketing and how far Artificial Intelligence has come as a marketing tool. In this first episode, we will look at the business applications of image recognition and natural language processing, if it’s currently better than humans at executing the tasks and the benefits of early adoption. We start by looking at the most mature and widely used area of AI for business which is predictive analytics. Here, there are very mature areas like lead scoring, customer segmentation and CLTV prediction. We then go on to explore other areas like natural language processing, Psychographic personas and image recognition that are still relatively underused and less mature. To actually assess the potential of these technologies to reshape the future of marketing practice we must compare the performance of these technologies to those achieved by a group of skilled humans when they perform the same task. In simple terms, can a machine be better than us? For natural language processing and image recognition for business, this is not that clear-cut yet. Topics covered in the video include: AI for business Can Machines be better than us Marketing application of AI Should you adopt AI Artificial Intelligence AI in business Marketing tool Development of AI AI for business Customer segmentation Psychographic marketing Image recognition AI technology Future of Marketing Bayes Error Image recognition for business Natural language processing AI for non-coders Cloud AutoML Lead scoring CLTV prediction _________________________________________ Did you know that if you are in the Netherlands, and an EU citizen you can get €1,000 towards a course? Meaning you can learn with Growth Tribe for free. For more info and to apply → https://grow.ac/STAP-YouTube Or find out more about our on-demand courses → https://grow.ac/learn-with-growthtribe → Digital Marketing Certificate → Growth Marketing Certificate → Growth Strategies Certificate (Live) → Conversion Rate Optimisation → Data Fundamentals Certificate → Business Analytics Certificate → Data Visualisation & Storytelling Certificate → Digital Leadership Certificate → Project Management Certificate → Crypto & Web3 Foundations Certificate → Design Thinking Certificate Ready to train your team? Here are our corporate solutions for growth, innovation and data capabilities. → https://grow.ac/train-my-team Check out our blog for articles, reports, resources and webinars. → https://grow.ac/growthtribe-blog You can also follow us on Social Media here for even more learning materials: LinkedIn:   / growth-tribe   Instagram:   / growthtribe   Facebook:   / growthtribeio   Twitter:   / growthtribe   Video URL:    • Can Machines Be Better Than Us? - A.I...   #aiforbusiness #aimarketing #aitechnology