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Rokt Unique Customer Acquisition Strategies

Sean speaks with James Simpson and discusses the three-sided network that their company operates in, similar to Google Ads. They have e-commerce partners, advertisers, and consumers. Their goal is to provide highly relevant ads to e-commerce sites and improve the consumer experience. The company was founded to solve the problem of relevancy in the transaction moment, where consumers are making purchases. They analyze data from e-commerce sites and advertisers to determine the best ads to show to each consumer. They prioritize data privacy and compliance with regulations like CCPA and GDPR. In this conversation, James Simpson discusses the opportunities for e-commerce brands to monetize their websites through advertising. He explains that brands can display third-party, non-endemic ads on their sites, creating a great user experience and generating additional revenue. Simpson highlights the different pages in the checkout process where ads can be shown, such as the upsells page, payments page, and confirmation page. He emphasizes the importance of providing compelling offers and using machine learning to optimize ad placement. Simpson also mentions that brands can acquire customers by advertising across other e-commerce checkouts. He concludes by discussing the easy integration process and the benefits of using text-based ads.