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What Is Marketing Cloud? | Salesforce Explained

This episode of Salesforce Explained is all about how to create personalized customer journeys, automate marketing campaigns, and optimize campaign performance. In other words, all about Salesforce Marketing Cloud. So, what is Marketing Cloud? Marketing Cloud is a platform that helps you unify and activate data to manage and optimize marketing efforts across any channel - like email, social media, mobile, and web. From channel, content, and message frequency, marketers can manage their end-to-end campaigns to orchestrate intelligent, AI-powered journeys. With Marketing Cloud, you’ll have all the tools you need to create personalized customer journeys, automate campaigns, and analyze performance to improve engagement and drive growth. Connect with your customers more effectively and deliver tailored experiences at scale. Want to see Marketing Cloud in action? Check out: https://bit.ly/3XiwyYP Additional Resources: State of Marketing report: https://www.salesforce.com/resources/... Marketing Hub: https://www.salesforce.com/blog/marke... Gartner named Salesforce a Leader in Customer Data Platforms. See why: https://www.salesforce.com/form/marke... #Salesforce 00:00 - What is Salesforce Marketing Cloud? 00:47 - Marketing Cloud is part of the Salesforce platform 01:00 - Marketing Cloud demo 04:45 - How AI helps marketing Subscribe to Salesforce’s YouTube Channel: http://bit.ly/SalesforceSubscribe Learn more about Salesforce: https://www.salesforce.com Facebook:   / salesforce   Twitter:   / salesforce   Instagram:   / salesforce   LinkedIn:   / salesforce   About Salesforce: Salesforce is the #1 AI CRM, helping companies connect with customers in a whole new way. Our product portfolio, Einstein 1, brings #1 CRM apps together with trusted AI and data on one integrated platform so companies can grow relationships, productivity, and their bottom line – all at the same time in our new era of artificial intelligence. Salesforce is proud to be the market leader, but we’re even more proud to lead in philanthropy, innovation and culture. Guided by core values of trust, customer success, innovation, equality and sustainability, Salesforce is more than a business — we’re a platform for change.