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Branding like Muhammad Ali | Michael Angelo Caruso 8 лет назад


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Branding like Muhammad Ali | Michael Angelo Caruso

Author and speaker, Michael Angelo Caruso, reports from Louisville, Kentucky on the day boxing great Muhammad Ali was put to rest. Ali was a master at marketing. He specialized in using hyperbole, a fun type of exaggeration. When Ali referred to himself as "the greatest," he didn't necessarily mean it literally. Lots of businesses use hyperbole in their marketing. A local radio station says it plays "the most music in the morning." A local coffee shop claims to have "the best coffee in town." You can use these sorts of fun, unprovable statements to draw attention to your brand. Just be sure you can get reasonably close to backing it up. Mr. Caruso talks about the value of personal branding and how to use hyperbole without seeming unethical or smarmy. More info on selling in Michael's popular audio program titled, "Selling More, Better, Faster." This video was recorded at the Marriott East in Louisville, Kentucky. Subscribe to this YouTube channel to be notified of Michael’s new videos. Like/Comment as you prefer. Your informed opinion on this content is always welcome. Michael Angelo Caruso teaches presentation skills that will help you command the room, get noticed and advance your career. If you’re a leader or salesperson, Michael will help you become a better presenter for the rest of your life. The most important business skill for leaders and salespeople is the ability to effectively communicate with groups of people. Look into leadership and sales training so you can keep teams interested, motivated and successful. Use Michael to pump up your next conference or industry event. He’s one of the top keynote speakers in America and he’s spoken on five continents and in 49 of the 50 states. And his reputation is expanding in Africa, Europe, the Middle East, Asia and South America. Choose from the menu of popular keynote topics on his website which cover the important topics of communication, selling, leadership, motivation speaking skills and change. _ _ _ Information Products Michael is the author of many books, including “Work Hacks: 300+ Cool Ideas to Speed Career Success,” which is available as a print book and as an e-book on Amazon. Also check out Michael’s booklet titled, “Hmmm…Little Ideas With BIG Results,” also on Amazon. He’s also the creator of the best-selling, ”Present Like a Pro” DVD, a masterclass in speaking. All products are available on Amazon. _ _ _ Presentation Training More on Michael at his website. Join his "Present Like a Pro Group" on Facebook for ongoing speaking tips. Michael’s online “Present Like a Pro” class is the best speaker training of its kind. Learn how to be an elite speaker in only six weeks! Set up a free consult with Michael so you can crush your presentations and improve sales. More on Michael at MichaelAngeloCaruso dot com. _ _ _ Talk to Me Podcast Listen to Michael’s popular “Talk To Me” podcast on Podbean, iTunes and other platforms. _ _ _ Subscribe to Michael’s YouTube Channel Watch (and subscribe to) Michael’s YouTube channel to learn how he can help your sales team. Just click that silver bell on the YT video page to be notified of new videos. If you’re tired of getting treated like a salesperson, stop acting like one. Like/Comment as you prefer. Your informed opinion on this content is always welcome. Subscribe to Michael’s YouTube channel to be notified of new videos. STOP selling and START having conversations. Interactive conversation allows the prospect to take part in the sales presentation and this sort of give-and-take dialog is beneficial to both parties. Conversation is almost always better than a data dump or a 56-slide PowerPoint presentation. Selling through conversation is the most efficient and least expensive way to improve sales. It’s a proven way to increase revenue, improve skill sets, and make selling more fun. There are penalties for not selling this way. Prospects and customers make serious decisions about your company based on the professionalism and effectiveness of your sales team. Employee turnover can be very costly and negative for morale. In other words, a “less-than” sales team can affect more than sales. It can cost you reputation and market share, as well. We almost always work too hard at selling. Closing a deal should be a natural conclusion to a planned conversation. Let’s talk about why selling through conversation works so well and how your team can use basic communication to sell more, better, faster. Conversation is the art of indirect selling.

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