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How Tiffany's Is Keeping Up With Millennials | Fast Company

Founded in 1837, Tiffany and Co. jewelry spent more than century as a status symbol. But by 2017, with tastes changing and Millennials putting off marriage, sales were in a serious slide. Here, chief artistic officer Reed Krakoff explains how Tiffany's is getting creative with new designs, cafes, pop-ups, riskier advertising, celebrities and more. #Tiffanys #Jewelry #Diamonds Fast Company is the world's leading progressive business media brand, with a unique editorial focus on innovation in technology, leadership, and design. Follow us on:   / fastcompany     / fastcompany     / fastcompany     / fast-company