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Link Building: What No One Is Talking About

In this video I am going to tell you what link building is & why it is important? What is link building? Link building is a process to acquire the links from other websites to your website. Search engines use links to navigate between pages & crawl the websites. Link building helps search engines discover new pages & help to decide how your page ranks well in search engines. We will see which factors are important when we generate a link. Nofollow: It is an attribute that can be applied sometimes when we create a new link. This can be added in code or syntax of the link. This will tell Google not pass any page rank to particular links which have target url. So it should not help you to get a better rank. Page Rank : One of the founders of Google “ Larry Page” invented this term Page Rank. Google used this to measure the quality of the page depending on the links pointing to it. When someone purchases a product from a website banner & it includes a link which is coming to your website. Then that time nofollow tag should be added so they do not pass page rank across that link. Internal Link: Internal links are the links which navigate users to another webpage on the same website. Main motto of internal linking is people visit more pages on a website. It will help your website to increase page views. External Link: External links are the links that come to your website from another website. For ex. Abc.com webpage is connected xyz.com webpage through link. When we create a link we are always talking about backlinks but there are many categories of backlinks. Natural-editorial, self-created & directory links. But don’t use the exact match anchor text for your links. This is strictly against the google guidelines. You can use a long tail keyword to anchor text. Natural-editorial links are links created by another website & that can be pointing to your website. Self-created links are those links which we hyperlinks to one of text on content So people should know more about that concept. Directory links are links that can be easily created and it will make sure your business information is available on multiple directory listing websites. How can link building benefit your business? Increasing the number of high quality links will help your website to rank well in google. Increased Traffic: A good link can increase the chances of referral links to your website & it would lead to increases in traffic. Traffic is also relevant to your content. Building Relationship: Link building can have the possibility to be reached to relevant websites in your industry. So you’re building relationships with key influencers in your industry. It also gives you the opportunity to link to other websites. Brand building: Link building can also help to build your brand & establish your brand in your industry to reach more potential customers. If you find this useful, Please feel free to share with your friends. Social Links: [FOLLOW] Facebook:   / digitallsneha   Facebook Group:   / digitalmarketing1   Twitter:   / snehabjoshi   Instagram:   / digitise_sneha   LinkedIn :   / sneha-joshi   #digitisesneha #linkbuilding

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