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Most Important Skills of Data Scientists | Mastering Data Skills with Behavioral Science

A deep dive into mastering important data skills with behavioral science. Data engineering is the unsung hero of the analytics revolution. While machine learning algorithms get all the spotlight, the quality of data can make or break an analytics project. Missing data or entry errors are just the tip of the iceberg: Thoughtfully creating new variables that are tailor-made for the business problem at hand will pay long-lasting dividends in terms of model accuracy and effectiveness. As Yogi Berra said, "It's tough to make predictions, especially about the future". Predictive analytics assumes "business as usual", which really means "business as before", and that's an increasingly questionable assumption today. To successfully predict the future requires developing a deeper understanding of what drives people's behavior. Are you working in marketing or customer analytics? Measuring and increasing lifetime value, reducing churn, and optimizing marketing communication require going beyond correlations to identify the true causes of behavior. So come get your behavioral edge by attending “The Behavioral Edge: Level up your data skills with Behavioral Science” by Florent Buisson Table of Contents: 00:00 Introduction 01:40 Why behavioral science matters for analytics 03:40 Different types of analytics tell us different things about behaviors 13:00 Behavioral perspective 20:57 Behavioral variables 29:35 Causal analytics drive effective action 37:40 A/B Testing 41:50 Conclusion Presentation Slides: https://online.datasciencedojo.com/co... -- For more captivating community talks featuring renowned speakers, check out this playlist:    • Community Talks   To gain a better understanding of what data scientists do and how they work, check out this playlist:    • Ace Your Data Science Interview   -- At Data Science Dojo, we believe data science is for everyone. Our data science trainings have been attended by more than 10,000 employees from over 2,500 companies globally, including many leaders in tech like Microsoft, Google, and Facebook. For more information please visit: https://hubs.la/Q01Z-13k0 💼 Learn to build LLM-powered apps in just 40 hours with our Large Language Models bootcamp: https://hubs.la/Q01ZZGL-0 💼 Get started in the world of data with our top-rated data science bootcamp: https://hubs.la/Q01ZZDpt0 💼 Master Python for data science, analytics, machine learning, and data engineering: https://hubs.la/Q01ZZD-s0 💼 Explore, analyze, and visualize your data with Power BI desktop: https://hubs.la/Q01ZZF8B0 -- Unleash your data science potential for FREE! Dive into our tutorials, events & courses today! 📚 Learn the essentials of data science and analytics with our data science tutorials: https://hubs.la/Q01ZZJJK0 📚 Stay ahead of the curve with the latest data science content, subscribe to our newsletter now: https://hubs.la/Q01ZZBy10 📚 Connect with other data scientists and AI professionals at our community events: https://hubs.la/Q01ZZLd80 📚 Checkout our free data science courses: https://hubs.la/Q01ZZMcm0 📚 Get your daily dose of data science with our trending blogs: https://hubs.la/Q01ZZMWl0 -- 📱 Social media links Connect with us:   / data-science-dojo   Follow us:   / datasciencedojo   Keep up with us:   / data_science_dojo   Like us:   / datasciencedojo   Find us: https://www.threads.net/@data_science... -- Also, join our communities: LinkedIn:   / 13601597   Twitter:   / 1677363761399865344   Facebook:   / aiandmachinelearningforeveryone   Vimeo: https://vimeo.com/datasciencedojo Discord:   / discord   _ Want to share your data science knowledge? Boost your profile and share your knowledge with our community: https://hubs.la/Q01ZZNCn0 #dataskills #behavioralscience #datascience