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Meta Ads Cheat Sheet: When to Kill, Keep, or Scale Your Ads (For Coaches)

Are you a coach and want help with your Meta ads? 👉 Book your FREE strategy call here: https://td.coach/social-book247604 In this video, you're going to find the best Meta Ads optimization training for coaches on YouTube. If you’ve been running Facebook ads and constantly wondering when to kill your ad, when to keep it running, or when to scale, this video is the perfect cheat sheet for you. You’ll learn exactly how to read your CPM, CTR, and click-to-opt-in metrics so you can make smart, data-driven decisions on your ad campaigns. No more guessing or letting your emotions run your ad budget. This is Meta Ads Optimization simplified — made specifically for coaching businesses. If you’re a coach tired of wasting money on Facebook ads that don’t convert, or if you just want a crystal-clear system for analyzing front-end ad performance, this video will give you the roadmap. Stick around to the end where we reveal the #1 mistake most coaches make that causes them to turn off winning ads too early. Chapters: 00:00 - Intro: Are Your Ads Working? 00:30 - What This Video Covers 01:15 - The Core Metrics That Matter 02:50 - Understanding CPM & Why It’s Important 04:00 - How to Reduce CPM with Better Targeting 05:30 - Boosting Your Click-Through Rate (CTR) 07:00 - Why Your Ad Creative & Hook Must Be On Point 09:00 - Click-to-Opt-In Rate: What It Means and Why It Matters 11:00 - Common Mistakes That Kill Good Ads 12:00 - Preview of Next Video: Lead Quality Metrics