Скачать с ютуб Email Marketing for Small Business Owners в хорошем качестве

Email Marketing for Small Business Owners

Email Marketing for Small Business Owners Copyhackers CEO Joanna Wiebe shares advice on writing email newsletter messages that connect with customers and convert them. She’s joined by Campaign Monitor’s Ros Hodgekiss, who discusses tips for subject lines, getting customers to click and staying out of their spam folders. #emailmarketing #copywriting Follow Joanna’s slides: https://packs.co/packs/x7e81249c-4bbb... Subscribe to our channel for more small business webinars. Founded by designer Tory Burch in 2009, the Tory Burch Foundation advances women's empowerment and entrepreneurship by providing access to capital, education and digital resources. #EmbraceAmbition #ToryBurchFellows Learn more: http://www.toryburchfoundation.org/ 00:00 Welcome by Sahara Lake 01:48 Overview of the Session 03:35 Why Email Marketing Matters for Small Businesses 05:10 Strategies to Ensure Your Emails Land in the Inbox 06:01 Step 1 of Email Marketing 07:01 Importance of the first email 08:05 Tips for writing a welcome email 12:22 Step 2: Using Their Words 13:56 Understanding Your Audience 14:30 Collecting VOC data 16:28 Examples of VOC in action 17:20 Practical tips for using VOC data 21:02 Introduction to persuasion frameworks 23:00 Applying PAS in emails 24:30 Examples of effective email copy 27:50 Importance of visual elements in emails 28:34 Case Study: Wistia Email Campaign 34:15 Lessons learned 35:45 Best practices for newsletters 37:10 Personalizing content 40:25 Using emojis in subject lines 43:45 Research and statistics 45:17 Driving Engagement with CTAs 47:30 Importance of mobile optimization 50:00 Q&A: Expert Answers to Your Email Marketing Questions