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Joss Fong and Adam Cole on Building New Audiences

In this episode of Rough Cut, we dive into the story of Joss Fong and Adam Cole, two journalists and former Vox production desk partners. After working together for years, they embarked on the exciting journey of jumpstarting their own YouTube channel, “Howtown,” where they explore the question: How do we know what we know? Join us as their former colleague, Vox Video co-founder, and long-time VC member Joe Posner checks in with Joss and Adam just four months after their launch. They’ll share their journey, from figuring out how to get discovered with a new channel, building a loyal audience, and the art of finding a niche the video world (and whole world) is missing. Rough Cut Podcast is brought to you by the global nonfiction video community the Video Consortium. Be sure to subscribe and leave a rating or a comment to help this podcast reach more filmmakers around the globe! ◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠ Episode Credits: Host: Joe Posner Guest: Joss Fong and Adam Cole Executive Producers: Sky Dylan-Robbins, Kat Vecchio Producer: Monica Gokey Music: Zack Wright ◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠ Episode Resources: ▶ Joe Posner: https://videoconsortium.org/members/j... ▶ Joss Fong: www.joss-fong.com/ ▶ Adam Cole: www.antbearmedia.com/ ▶ Howtown:    / @howtown   ▶ “A Campaign Mao, Morphed By Money” by Adam Cole: https://www.npr.org/sections/itsallpo... ▶ Howtown short - “Noah Lyles won the 100m by point zero zero five seconds”:    • Noah Lyles won the 100m by point zero...   ◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠ Get involved and follow the action: Join VC: https://videoconsortium.org/join Support the community: https://videoconsortium.org/donate Listen to Rough Cut: https://podcasts.apple.com/us/podcast...   / videoconsortium     / videoconsortium