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Are you ready to share your expertise, tell your story, or build a thriving author career? Do you want to write a non-fiction book but don’t know where to start? Writing a book can change your life. It can help you share your unique knowledge and experience with the world, build authority in your field, and even generate multiple streams of income. But writing a book can also be hard. You might get paralyzed by writer’s block or self-doubt. You could get stuck because you don’t know the next step to take. You may be bewildered by everything there is to learn about getting to a finished manuscript. In this book, award-winning author and creative entrepreneur Joanna Penn takes you step-by-step through the process of writing, publishing, and marketing a successful non-fiction book. You’ll get the guidance you need to turn your knowledge into a valuable resource. Inside this updated and expanded second edition, you’ll discover: The mindset shift you need to start and finish your book—even if self-doubt is holding you back. How to structure and organise your ideas into a compelling manuscript that delivers value to readers. Proven techniques for writing, editing and refining your book, whether you’re writing general non-fiction, memoir, or a combination of both Marketing strategies tailored to non-fiction, so your book reaches the right audience and drives sales. How to monetise your book, from licensing and bulk sales to speaking opportunities, and more. This comprehensive guide combines practical advice with mindset support to help you navigate every stage of the writing journey. Whether you’re just starting out or looking to level up your author career, How to Write Non-Fiction gives you the tools and confidence to write the book you’re meant to write. Don’t let fear and uncertainty hold you back. Start your non-fiction author journey today. You can find the book in all formats on my store: https://creativepennbooks.com/collect... and also on Amazon: https://amzn.to/4imrRpn and on other stores: https://buy.bookfunnel.com/ly54iv325n Chapters 00:00:00 - Opening credits 00:00:17 - Introduction 00:06:38 - Why write a non-fiction book? 00:14:43 - Types of non-fiction books 00:22:44 - What if you don’t know what kind of book you want to write? 00:29:51 - Can I write a book if I’m not an expert? 00:39:51 - Who are you? Personal stories, originality, and the importance of voice 00:48:47 - Who is your reader? Identify your target market 01:05:09 - Decide on your book title and subtitle 01:18:29 - Your author name 01:24:02 - Your publishing options 01:42:26 - Writing a book proposal 01:53:27 - Fear and self-doubt 02:01:05 - The day a non-fiction book changed my life 02:06:50 - Gather existing material 02:17:54 - Research, interviews, surveys, and social listening 02:28:04 - Structure and organise your book 02:37:59 - The particular challenge of writing memoir 02:50:58 - How to write the first draft 03:07:10 - Writer’s block 03:16:57 - How to dictate your book 03:24:40 - Turn your online content into a book 03:30:25 - Co-writing a non-fiction book 03:42:55 - How to turn a boring book into an engaging read 03:48:57 - Elements of fiction in non-fiction 03:55:19 - Does non-fiction or memoir have to be true? 04:02:56 - Legalities: Copyright and licensing, quotes, lyrics, images, and more 04:25:45 - Self-editing your manuscript 04:43:38 - Editing for audio 04:48:58 - How to find and work with a professional editor or proofreader 05:06:42 - How many words does your book have to be? 05:09:28 - How much time will it take to write the book? 05:17:59 - When is the book finished? 05:21:40 - Business models 05:33:51 - Multiple streams of income from your book 05:53:25 - Book marketing basics and your author platform 06:08:34 - Book-centred marketing 06:19:51 - Author-centred marketing 06:32:49 - Updating your books over time 06:39:22 - Conclusion 06:41:20 - Closing credits