Скачать с ютуб South China Morning Post serves personalized content to users based on User Types в хорошем качестве

South China Morning Post serves personalized content to users based on User Types

In 2021, South China Morning Post collaborated with the Google News Initiative (GNI) to build a recommendation engine that dynamically creates User Types based on various data sets. This allows it to serve up relevant content and calls-to-action, using algorithms to determine preferences and demographics. The goal of the project was to increase both user engagement across the board and conversions to paid subscriptions. Find out more from SCMP as they share their journey and read more here: https://goo.gle/3J0uf6V