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The Three I's of Learning in the Digital Age | Dr. Jagdish Sheth | TEDxDupreePark

While the three Rs of teaching ( reading, writing, and arithmetics) was developed for the Indusrial Age, we will need three I’s of learning ( interactive, integrated and individualized) for the digital age. "Jagdish N. Sheth, Ph.D. is Charles H. Kellstadt Professor of Business in the Goizueta Business School at Emory University. He is globally known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. Professor Sheth has over 50 years of combined experience in teaching and research at the University of Southern California, the University of Illinois at Urbana-Champaign, Columbia University, MIT, and Emory University. He is a recipient of the 2020 Padma Bhushan Award for literature and education, one of the highest civilian awards given by the Government of India. Professor Sheth is the recipient of all four top awards given by the American Marketing Association (AMA). He has authored or coauthored more than three hundred papers and several books. He is Founder and Chairman of India, China, and America (ICA) Institute which analyzes the trilateral relationship and its impact on geopolitics, security, trade, and investment, as well as the Founder and Chairman of the Academy of Indian Marketing (AIM) which supports research and scholarship among Indian scholars in marketing and management. Professor Sheth and his wife, Madhu Sheth, have established the Sheth Family Foundation to support numerous charities in India and in the United States." Jagdish N. Sheth, Ph.D. is globally known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. Prof. Sheth has over 50 years of combined experience in teaching and research at the University of Southern California, the University of Illinois at Urbana-Champaign, Columbia University, MIT, and Emory University. He is a recipient of the 2020 Padma Bhushan Award for literature and education, one of the highest civilian awards given by the Government of India. He has authored or coauthored over 300 papers and several books. He is Founder and Chairman of India, China, and America (ICA) Institute as well as the Founder and Chairman of the Academy of Indian Marketing (AIM) which supports research and scholarship among Indian scholars in marketing and management. Professor Sheth and his wife, Madhu Sheth, have established the Sheth Family Foundation to support numerous charities in India and in the United States. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx