Скачать с ютуб Top email marketing tips for reducing bounce rate and increasing open, click, and response rates в хорошем качестве

Top email marketing tips for reducing bounce rate and increasing open, click, and response rates

In this video, we will show you some email marketing tips for improving engagement on Yet Another Mail Merge. Have your email marketing results been lacking? Perhaps no one is opening your email or the emails are bouncing? Let us teach you some top email marketing tips on how to increase open and click-through rates, while also decreasing bounce rates. Here is a preview of what we will go over: The first things we will go over are the variables you should use when conducting A/B split tests to improve your open rates. For example, subject lines can be tested to see how your recipients react to them as it is the most visible part of the email preview. They should ideally be less than 50 characters. Date and time can also be tested. Email engagement is usually worse on weekends but you should test a variety of different times to see what works best for you. The first words in the body of the text are also important because it shows up on the email preview. Other variables you can try testing are the mix between images and text in your email and how sending follow-up emails to people who have already opened your previous emails affects the open rates. Next, we will teach you a few tips on how to improve click-through rates. The first is that you should include clear call-to-action prompts in your email. Also, make sure you don’t include too many links. Two to three are enough. Lastly, we discuss how to avoid spam issues and reduce the email bounce rate. One of the most important things is that you should be updating and cleaning up your mailing list regularly. For example, remove people who have bounced in the past. You can see who these people are from your past Yet Another Mail Merge Campaigns. The next important point is that you should target your emails to specific people and only the ones who have already opted into your email lists. Lastly, the other things you should consider are to never send big batch emails to people who don’t know you, include an unsubscribe link, don’t send mail merges to a purchased list, and be consistent with your branding in the email. Read more about improving your campaign performance in our documentation: https://support.yet-another-mail-merg... Chapters: 0:04 Increasing email open rates with Yet Another Mail Merge 0:58 Increasing email click-through rates with Yet Another Mail Merge 1:12 Reducing email bounce rates and spam issues with Yet Another Mail Merge 2:02 Learn more email marketing tips ----------------------------------------------------------------------------------------------------------- Install Yet Another Mail Merge: https://workspace.google.com/marketpl... ----------------------------------------------------------------------------------------------------------- Subscribe to our channel:    / @yamm_mail_merge   Our website: https://yamm.com/ Our documentation: https://support.yet-another-mail-merg... Contact us: https://support.yet-another-mail-merg... ----------------------------------------------------------------------------------------------------------- Watch our playlists and become an expert! Learn to mail merge with Gmail:    • Install Yet Another Mail Merge in Gma...   Learn from your campaign feedback:    • Email tracking on Gmail with Yet Anot...   Learn to send better email campaigns:    • Top email marketing tips for reducing...   Advanced mail merge options:    • How to schedule a mail merge to send ...