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Скачать с ютуб Why SheIn is an Involution, not a Revolution? 电商巨头希音的“内卷”革命 в хорошем качестве

Why SheIn is an Involution, not a Revolution? 电商巨头希音的“内卷”革命 3 года назад


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Why SheIn is an Involution, not a Revolution? 电商巨头希音的“内卷”革命

SheIn, the mysterious Chinese fast fashion giant, is now a member of Hectorcorn club. However, why its model can hardly be, nor should be, replicated by aspiring e-commerce startups worldwide. And who is the ultimate winners in SheIn's phenomenon and why SheIn is not a revolution, but an involution? 为什么希音的成功来自供应链内卷而非一场革命? 0:00 Intro 0:56 What is a typical DTC company and an e-commerce platform? 1:48 What is a supply chain company? 2:20 Why SheIn is a supply chain company? 3:14 SheIn and Zara's difference 4:28 How did SheIn consolidate fast fashion supply chain? 4:34 What is CTM (Consumer to Manufacture)? 6:38 Factory and brand's complicated relationships 7:26 Why SheIn's can't be replicated by western e-commerce co.? 10:45 Why SheIn shouldn't be replicated by Chinese cross-border e-commerce? 11:50 Who are the real winners of SheIn's success? 13:12 Why is it a zero-sum game for Chinese factories? (XiaoMi story) 14:42 Chinese buzz word "neijuan"(involution) and SheIn's model *Contact T&B* Follow T&B on Twitter and direct message is open -   / techandborders   *Reference* Chinese Youtuber 老范讲故事's comments on Facebook and TikTok conflicts    • Meta针对TikTok发起了全面的、徒劳的反击,雇佣专业咨询公司搜罗、传播、引导针...  

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