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What is Data Transformation? (Types of Data Transformations and Examples!)

In this video, Leah provides a clear and insightful explanation of what data transformation is and why it's important. You'll learn about different types of data transformation techniques, what they are and how they play a crucial role in making data more useful for analysis and decision-making. Whether you're a data enthusiast or just starting to explore the world of data, this video will give you a solid foundation in understanding data transformation. For more resources on marketing data and analytics, check out our playlist! 🔗 ⬇️    • Marketing Data & Analytics   Subscribe for all the great content you need to be a better marketer 👉 @WeAreFunnel THUMBNAILS: 00:00 - 1:46 - What Is Data Transformation? 1:47 - 2:37 - Why Is Data Transformation Important? 2:38 - 3:02 - Is Data Transformation Difficult? 3:03 - 3:17 - Types Of Data Transformations 3:18 - 3:41 - Data Mapping And Transformation 3:42 - 4:03 - Splitting in Data Transformation 4:04 - 4:19 - Generalisation in Data Transformation 4:20 - 4:40 - Integration in Data Transformation 4:41 - 4:55 - Discretization/Binning in Data Transformation 4:56 - 5:40 - Manipulation in Data Transformation STAY TUNED:👇 LinkedIn:   / funnel-io   Instagram:   / funnel.io   TikTok:   / wearefunnel   Blog: https://funnel.io/blog #marketingdata #marketinganalytics #datadrivenmarketing #datadriven #datadrivendecisionmaking #marketingdataanalysis #data #digitalmarketing #marketingdigital #marketingstrategy #performancemarketing #digitalmarketingtips #digitalmarketers #digitalmarketer #datatransformation