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Digital Transformation - The Big Picture (Edition 2022)

This video shows an overview of my online course "Digital Transformation - the Big" Picture. I explain the megatrends of the digital economy, the success factors of digital pioneers and the essential digital business models. Finally, I explain the course structure. In this course, I explain the success factors of digital transformation that have emerged in the strategic initiatives and projects of the past ten years. You will learn which digital technologies are essential, which management methods the professionals use today and how significant the competitive advantages of the digital pioneers have become in the meantime. We will talk intensively about digital business models, especially platforms and data- and AI-driven models. But digitization has long been a topic with a major external impact: How is digitization changing competition? And which effects can be expected on the growth and productivity of the economies? How is digitization changing work, and how can it help achieve climate protection goals? In the end, I will explain how companies determine their digital maturity level and how they develop into a successful digital company in 6 steps.