Скачать с ютуб S1E2 | How Lick Built a Community on Social Media with Amie Caswell, Head of Social Media & Creators в хорошем качестве

S1E2 | How Lick Built a Community on Social Media with Amie Caswell, Head of Social Media & Creators

In this episode of Ecommerce Marketing 101, we’re joined by Amie Caswell, the Head of Social Media & Creators at DTC paint brand Lick. Amie talks us through building a community-focused organic social presence, successfully launching on TikTok, and their recent collaboration with iconic brand Heinz. In this episode you'll learn: 👉 How Lick’s social presence aligns with the company’s brand and ethos 👉 The importance of building a community-focused social presence (and where to start) 👉 How Lick turned their Director of Interior Design into an internal influencer who now features regularly in their content 👉 Amie’s tips for successfully launching your brand’s TikTok account 👉 How to create funny, entertaining content which aligns with your brand 👉 A behind-the-scenes look into Lick’s partnership with Heinz, and how the social team promoted it on social You can list on: Apple Podcasts: https://apple.co/41dqjXB Spotify: https://spoti.fi/3GvEayX