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Marketing Basics for Authors

Anna-Marie Abell- July Speaker Okay, so you put your book on Amazon. Now what? Why isn’t it selling? Placing your book on Amazon is like throwing a needle into a haystack—a really big haystack—and expecting people to find it. If you want people to discover your book, you need to put a giant spotlight on it, and that means taking the time to market it. The good news is that marketing your book can be fun! In this presentation, Anna-Marie Abell walked us through the marketing basics checklist. This is the bare minimum you need to do as an author or publisher to market your book. She showed us how to make your book a “marketable product.” In this day in age, with social media taking over the world, authors must adapt and stay current, and more importantly, build a social fan base. This presentation covered different ways to accomplish this.