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5 Must-Know GTM Trends for Your 2024 Growth Plan with Craig Rosenberg

The GTM game is changing quickly, and if you’re focusing your efforts on outdated plays, you run the risk of being left behind. That’s why we’re talking through the most important trends in GTM as we head into 2024. It’s time to step back, review the GTM landscape, and make sure you’re not stepping over dollars to pick up nickels.  In this episode we explore 5 strategically important trends with the perfect guest: Craig Rosenberg, a veteran of B2B sales, marketing, and technology and Chief Platform Officer at Scale Venture, where he helps portfolio companies build go-to-market machines. We walk through each of the trends in depth, discussing the risk you need to manage and the opportunities you can unlock. Key Moments: 0:00 Intro 03:08 The Real Deal Pivot to Efficient Growth 03:21 Efficient Growth is Your Base Canvas 17:02 Declining win Rate? The Antidote is Your ICP 20:13 Your Biggest Problem Right Now is Getting in the Door 22:51 Bring Balance Back to the Brand-Demand-Sales Equation 27:51 You Can’t Beat the Market into Submission 35:21 You must have an End-to-End Growth Strategy 44:52 Simultaneous Technology Consolidation AND Innovation 1:00:37 Cross-functional Alignment is No Longer Optional 1:08:09 ⚡️ Lightning Round! Craig Rosenberg is a veteran of B2B sales, marketing, and technology, with a data lake’s worth of experience and pattern recognition about B2B growth. He’s been a senior market analyst and growth consultant. He was a co-founder of TOPO which got acquired by Gartner. He’s now Chief Platform Officer at Scale Venture Partners - where he helps portfolio companies build go-to-market machines. 🎧 Listen, watch, and subscribe on your go-to listening platform, or at www.growthdrivershow.com. 🔓 Follow Growth Driver on social media for full access to the B2B growth intervention. 🔗 LinkedIn: /company/the-growth-driver-show/ 👤 Facebook: @growthdrivershow 📸 Instagram: @growthdriver 🎬 TikTok: @growthdrivershow ✖ X/Twitter: @B2BGrowthDriver Growth Driver is powered by Intelligent Demand. Visit intelligentdemand.com to see how we help B2B companies grow revenue. #b2bgrowth #thoughtleadership #gtm #b2bmarketing #2024trends #growthplan #2024goals