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Bounce Rate in Google Analytics 4

How can you measure and track the Bounce Rate in Google Analytics 4? Not everyone knows what is bounce rate and how it works. Understanding Bounce Rate can help you optimize your website for better engagement and return visitors, increasing user retention. QUESTION — Have a question about e-Commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video! Subscribe to Invesp TV here: https://bit.ly/3UgZqya Follow Invesp on Social Media:   / invesp     / invesp     / invesp   About this video: In this video, you'll learn how to measure and track the Bounce Rate metric in Google Analytics 4. Understanding Bounce Rate can help you optimize your website for better engagement and return visitors, increasing user retention. #conversionrateoptimization #conversionoptimization #ABTesting #ecommerce #googleanalytics #bouncerate ------------------------------------------------------------------------------ InvespTV contains a series of videos inspired by the thoughts, conversations, and rants of the members of Invesp. In each video, we hope to bring insightful ideas revolving around conversion optimization, experimentation, copywriting, and ecommerce. In addition, the combination of our distinct personalities and wide range of experiences gives this channel that “twist,” which we hope encourages you to subscribe!