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Generative AI: a new phase of innovation | WPP roundtable

How is generative AI transforming the creative industries? In this thought-provoking roundtable discussion, industry leaders from WPP, Microsoft, ASOS and more dive into the opportunities, challenges and ethical considerations surrounding this revolutionary technology. From accelerating creativity to enhancing business processes, generative AI is redefining how humans and machines collaborate to deliver extraordinary results. Key topics covered: How generative AI combines human insight with machine capabilities to create magical outputs across text, images, video, audio and code. The speed and surprise factor that generative AI brings to the creative process, enabling rapid idea exploration and execution. Ethical considerations, legal frameworks and the importance of transparency when working with AI tools. The evolving role of talent and collaboration in driving AI innovation at scale. Insights from WPP, Microsoft, ASOS and more on responsible AI practices and empowering creativity through advanced technology. Featuring expert perspectives: Stephan Pretorius (WPP): The spark of human-machine collaboration and its impact on creativity. Matt Groshong (Microsoft): Speed, adaptability, and the ability to uncover new creative paths. Di Mayze (WPP): Intellectual curiosity and the surprising rewards of generative AI. Vicky Brown (WPP): Legal and ethical guardrails for AI-driven creativity. Papinder Dosanjh (ASOS): Monitoring AI systems to ensure customer-centric outcomes. 🔗 Learn more: https://www.wpp.com 📌 Subscribe for more #GenerativeAI #Innovation #CreativeIndustries #ArtificialIntelligence #WPP #Technology