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How to Build a Brand Community from Scratch With Joe Glover

Big companies can outspend you. Competitors can enter the market. Your product can be replicated. ​But if your marketing strategy is centered around a brand community, you don’t lose sleep - because ‘how’ you do your thing becomes more important than ‘what’ you do. ​Building a brand community is one of the best things you can do for your brand, but it’s certainly not the easiest. ------------------------------------------------------------------------------ InvespTV contains a series of videos inspired form the thoughts, conversations and many times rants of the members of Invesp and our partners. In each Video hope to bring insightful ideas revolving around conversion, online marketing, copy writing, and more. We try to add a twist to each one, catering to the interest of our viewers. In addition, the combination of our distinct personalities and wide range of experiences gives this channel that “twist,” which we hope encourages you to subscribe!