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Mobile Ad Revenue 2022 | Future and 2021 Retrospective

We discuss mobile ad revenue and monetization going into 2022 and beyond. We initially talked about mobile ad revenue back in January and got a lot of great feedback:    • Mobile Ad Revenue in 2021   So, what happened in 2021? Why didn't CPMs collapse and what are we seeing now? How did the market play out from our expectations back then going into IDFA to what actually happened? Content Overview: 0:00 Intro 1:06 CPMs & Ad Rev 12:54 Contextual Ads 15:00 Programmatic 18:39 Genre + Hypercasual 23:31 Operational Changes 27:35 Data Transparency 36:00 Data Wars of 2021 52:19 Role of Admon Team 56:38 Data Strategy Role 59:55 Winners & Losers 1:05:37 Industry Implications 1:09:54 Predictions Speakers: Josh Chandley, COO of WildCard Games:   / joshchandley   Sofia Gilyazova, Head of Ad Monetization, SocialPoint (TakeTwo's Mobile Games Division):   / sofiagiliazova   Offer Yehudai, Chief Marketing Officer, Digital Turbine/Fyber:   / offery   Read about it in the GameMakers newsletter: https://gamemakers.substack.com/ NEW VIDEOS EVERY WEEK! **Click the notification bell so you don't miss any!** 👇 CHECK IT OUT Newsletter: https://gamemakers.substack.com/ GameMakers Podcast: https://anchor.fm/gamemakers 😃 —CONNECT WITH ME! — • MY INSTAGRAM → @jokim1 • TWITTER → @jokim1 • LINKEDIN →   / jokim   — POPULAR CONTENT — 🤑 Economy of the Metaverse with Tim Sweeney    • Economy of the Metaverse | Fortnite C...   ℹ️ How to Build the Amazon of Game Companies    • Building the Amazon of Game Companies...   🔮 Gaming Trends | A Look Ahead at 2021    • Mobile Gaming Trends in 2021 | Joe Ki...   🖥️ The Future of PC Gaming    • Future of PC Gaming | David Brevik, S...   🔴 Games Industry M&A    • Games Industry M&A: Keys to Success w...   🔴 Netcode for Multiplayer Games    • Netcode for Multiplayer Games | Glenn...   🔴 IDFA Deprecation Product Impact    • Apple IDFA Deprecation: Product & Too...   🔴 Trip Hawkins on the New High Score    • Trip Hawkins | The New High Score (Pa...   🔴 LiveOps F2P Best Practices    • LiveOps - F2P Sales Best Practices 2020