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Ask Yoast: Content on product category pages

Should you add a lot of content on product category pages? Well, while you don't want to distract from your actual products, you still need that content to rank! In this Ask Yoast, Joost gives you a few options for adding text without compromising on product visibility. Stefan Wohlert emailed us this question: "Should I start with a long introduction on my shop’s category page? If I write 400 – 500 words, the actual products will be pushed down a lot." Watch the video or read the transcript below for the answer! Adding content on product category pages: “This is a question we get a lot. You want content on those pages to be able to rank. At the same time, your products are more important than your content. Now I would suggest having a couple of hundred words up top and then maybe allow people to continue to read by going to the bottom of the page and having a button there that takes them there. You can play with this. You can also do different tabs. This was a big no-no in the past, but with the advent of mobile, Google has actually started indexing both tabs, even the non visible ones, because on mobile this actually makes sense. So you can play with this, see what works, see what makes your ranking change and then make it as good as possible. I would keep up the 400, 500 words per page, though. That’s a very good thing. Good luck.”