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The Phantom Menace Marketing Invasion

The release of Star Wars Episode 1: The Phantom Menace in 1999 was preceded by what is still the biggest movie marketing campaign of all time. Billions of dollars in deals were made between George Lucas and a number of other big brands including Pepsi, Hasbro, Apple, Lego and more covering toys, games, make up, books and comics and a whole lot more. In this video we attempt to break down the ins and outs of the entire deal that really began in 1977. Plus maybe I drink a really old Pepsi. Thanks for watching! Check out BigSandwich.co for early videos and bonus podcasts Shadows Of The Empire Retrospective ►    • Shadows Of The Empire - A Star Wars R...   The Star Wars Trilogy Special Edition Retrospective ►    • Star Wars 1997 Special Edition Retros...   James' Twitter ►   / mrsundaymovies   Maso's Twitter ►   / wikipediabrown   Edited by Matt ►   / resdolph   Sources https://www.retrozap.com/the-not-so-p... https://ew.com/article/1999/03/05/sta... https://www.nytimes.com/1999/05/14/bu... cool%20the%20overheated,competing%20in%20the%20blockbuster%20sweepstakes. https://www.latimes.com/archives/la-x... http://www.iftn.ie/news/?act1=record&... https://www.newsweek.com/selling-star...    • CADBURY'S STAR WARS EPISODE 1 CHARACT...      • Pizza Hut, KFC, Taco Bell "Star Wars ...      • Do You Remember-Star Wars-Duel Of The...   https://money.cnn.com/2002/05/16/news... https://joinstarwarsuniverse.com/the-... https://variety.com/1998/biz/news/luc... https://www.nytimes.com/1999/05/14/bu... https://www.latimes.com/archives/la-x... SUBSCRIBE HERE ►► http://bit.ly/1IQB3kh TWP Itunes ► https://podcasts.apple.com/au/podcast... TWP Direct Download ► https://play.acast.com/s/theweeklyplanet TWP YouTube Channel ► https://goo.gl/1ZQFGH Patreon ►   / mrsundaymovies   Amazon Affiliate Link ► https://amzn.to/2nc12P4 T-Shirts/Merch ► https://www.teepublic.com/stores/mr-s... #StarWars #ObiWanKenobi