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Building Innovation in Real Time

Speaker: Josh Seiden Imagine you have a limited budget, a disruptive idea for a social-networking product, and a short timeline to get your vision built and launched. How do you know if your idea will work, without burning through all your time and money? In this session, we’ll take a deep dive into a recent project to see how we went from idea to successful launch in just under 4 months—on time and on budget—by using a “learning from live systems” approach. Product teams often use prototyping to explore new products, but in social-networking systems, prototyping will only get you so far. In other words: some kinds of innovations just need to be launched to test. Come hear the story and learn when this Lean Startup-inspired approach makes sense, and hear a detailed case study on how our small team of designers, developers and product managers did it—carefully launching and developing our client’s business in a way that minimized spend and risk, and maximized the chances that this new venture will succeed.