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Free Direct Response Marketing Prompts: https://ai.smartmarketer.com/ Work With Our Agency: https://smartmarketeragency.com/ Learn More About Smart Marketer: https://smartmarketer.com/ In this episode, we break down how we scaled Pretty Farm Girl, a natural, family-owned skincare brand, from $500 to $5,000/day in Facebook ad spend in just 141 days. You’ll learn not just how we did it, but why it worked, including a behind-the-scenes look at: ✔️ What made Pretty Farm Girl “ready to scale” ✔️ The product-market momentum behind their success ✔️ The exact ad account structure we used (before & after) ✔️ Best-performing video creatives & statics ✔️ The 2 ad copy formats doing the heavy lifting ✔️ Creative isolation, campaign structure, and backend tracking tips This is a masterclass in scaling eComm brands using Meta ads, customer data, and lean creative testing perfect for growth-minded founders, media buyers, and anyone tired of guesswork. 👇 Chapters: 00:00 – Intro: Scaling a natural skincare brand with Meta ads 01:08 – Why the brand was ready to scale 02:57 – Backend math: new customer ROAS & LTV 05:24 – The cashflow equation for scale 07:03 – Unique position: profitable acquisition and strong retention 08:03 – What the ad account looked like before 10:00 – Signs of underutilization + hidden potential 11:43 – What changed in 2025: new structure, better performance 12:38 – Choosing the right objectives for bootstrapped brands 13:29 – Campaign + offer structuring: one page per campaign 14:25 – Creative isolation strategy explained 17:30 – Tracking backend revenue (not just ROAS) 19:12 – 3 landing pages we’re sending traffic to 20:55 – The best-performing video and static creatives 26:52 – Generate your own statics using our AI prompt: https://ai.smartmarketer.com 28:35 – The 2 winning ad copy formats 30:22 – Final thoughts + how to apply this to your brand 🎯 Want the creative prompts & tracking tools? Get free access: https://ai.smartmarketer.com 🔔 Subscribe for more case studies, ad strategies, and AI workflows to grow your eCommerce business. 🌐 Links: Smart Marketer AI: https://ai.smartmarketer.com/ Smart Marketer Show: https://smartmarketer.com/smart-marke… Smart Marketer Blog: https://smartmarketer.com/blog/ Smart Marketer Instagram: / smartmarketerig Smart Marketer Facebook: / smartmarketerfb Smart Marketer LinkedIn: / smart-marketer-inc- Pep Hufen Instagram: / pep_hufen Molly Pittman Instagram: / mollypittmandigital Molly Pittman Facebook: / mollypittmandigital Molly Pittman LinkedIn: / molly-pittman-3558471b0 Ezra Firestone Instagram: / ezrafirestone Ezra Firestone LinkedIn: / ezrafirestone Ezra Firestone Facebook: / ezrafirestone