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Youssef El Kaddioui from Scalelist on "One The Come Up"

Joining me all the way from Hong Kong, as my first guest from Asia Forbes, for the twenty-second episode of “One the Come Up” I was excited to have Mr Youssef El Kaddioui as my guest. The CEO and Founder of Scalelab, a venture-building studio and lead generation agency based out of Hong Kong, Mr Youssef began his career at Rouen Business School. Here he acquired his Masters degree, before going to Zhejiang University and Wharton to further his studies. Immediately after college, he began working for Google in Dublin as an Associate Account Strategist. After that, he worked at Mettā, a global entrepreneurs’ club and innovation platform designed to connect startups, corporates, and investors under one community-driven space. Realizing through his experience working with startups that resource availability doesn’t equate to growth, Mr Youssef founded Scalelab in 2019 to help businesses with the most important aspect of their growth: customer acquisition. You can have the best product in the world, but if nobody knows about it, then nobody’s going to buy it. Scalelab was started to help businesses with their outbound functions. Having raised over $1 billion, Scalelab also acts as a seed accelerator for companies – to help them fund, connect, and scale their products. In 2022, Scalelab released Scaleslist – of which Mr Youssef is the CEO –, a B2B lead generation plugin that automates cold outreach, Linkedin outreach, and customer acquisition. Sometimes what we want the most is the most difficult thing to come by, and growth definitely fits this description. Linear functions grow in straight lines, quadratic functions grow to the power of two, and exponential functions grow infinitely. While in these cases the future is easy to predict, business in the real world is never straightforward. But one thing I do know, though, is that there will be a lot of growth in Mr Youssef’s future.