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The Gucci Aria Advertising Campaign

Presenting the new Gucci Aria campaign, envisioned by Alessandro Michele as an exploration of the Ontology of Desire. Set in the secretive and seductive atmosphere of a hotel, the choice of location speaks to the place where it all began The Savoy Hotel in London where founder Guccio Gucci worked as a liftboy in his youth. Featured in the campaign, shot by Mert Alas and Marcus Piggott, are band Måneskin and model Kristen McMenamy. Creative director Alessandro Michele, art director Christopher Simmonds. Music: ‘I WANT YOU’ (Leon Ware, Arthur Ross) © 1974 Almo Music Corp./ Jobete Music Co., Inc. Licensed by Universal Music Publishing Ricordi Srl. Artist: Madonna, Massive Attack ℗ 1995 Universal Music Italia Srl