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No-Budget DIY Marketing for Indie Games

In this 2023 Independent Games Summit talk, Michelle Lega, Senior Producer at Armor Games, provides a framework for developing a marketing and PR outreach plan that only takes an hour of work a day. By the end of the presentation, attendees will have the knowledge to develop their own no-budget marketing plan that covers press outreach, social media, and more, with a minimal time commitment. The all-virtual GDC Showcase is happening this June 27-29! For more information, be sure to visit our website and follow the #GDCShowcase hashtag on social media. Subscribe to the GDC newsletter and get regular updates via Facebook, Twitter, LinkedIn, or RSS. Join the GDC mailing list: http://www.gdconf.com/subscribe Follow GDC on Twitter:   / official_gdc   GDC talks cover a range of developmental topics including game design, programming, audio, visual arts, business management, production, online games, and much more. We post a fresh GDC video every day. Subscribe to the channel to stay on top of regular updates, and check out GDC Vault for thousands of more in-depth talks from our archives.