Скачать с ютуб How is Disney using a connected strategy successfully? By Nicolaj Siggelkow в хорошем качестве

How is Disney using a connected strategy successfully? By Nicolaj Siggelkow

Nicolaj Siggelkow is the David M. Knott Professor at the Wharton School of the University of Pennsylvania. He is a professor and the former Department Chair of Wharton’s Management Department, and a Co-Director of the Mack Institute for Innovation Management. Siggelkow has conducted strategy workshops with a large number of firms around the world, helping them to assess their own strategies and create new strategic initiatives. His current work an book named Connected Strategies, focus on how both incumbent firms and new start-ups create new business models using “connected strategies” that create much tighter connections between firms and customers. #DESCRIPTION Nicolaj Siggelkow talks about how Disney is a great example of a connected strategy with their customers through the use of their Magic Band. He explains how the Magic Band provides a personalized and simplified experience at their parks while also allowing the parks to run more efficiently based on customer data. Subscribe for more Sarder TV: http://bit.ly/1osk5yg Follow our Official Twitter: http://bit.ly/1tIwTzK Check out exclusive Sarder TV content: Web - http://bit.ly/1xpv37D Facebook - http://on.fb.me/1EbljQi #ABOUT SARDERTV Sarder TV is an independent, educational media company, focusing on the subjects that fascinate, inspire and teach executives. Because the relationship between success and learning is parallel, Sarder TV provides exclusive interviews with the authors, leaders, and taste makers currently affecting industry. Led by Russell Sarder and a team of dynamic and creative programming and content creators, experienced leadership and seasoned advisors, Sarder TV launched in 2012. Sarder TV is an exciting, forward thinking media company focused on the promotion of learning.