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Why Enterprises Are Mad at Cloud Service Providers

In this video, we explore the growing frustration enterprises have with cloud service providers. Despite the cloud market's continued growth, companies are increasingly concerned about unexpected costs, lack of control, and vendor lock-in. Many organizations are now considering repatriating workloads back to on-premises solutions, particularly for resource-intensive applications like generative AI. While mega-conferences like AWS Re:Invent continue to draw crowds, there's a disconnect between the marketing hype and enterprise reality. Looking ahead, we'll likely see a shift from 'cloud-first' to 'cloud-smart' strategies, with companies taking a more selective approach to cloud adoption. Bio With over 30 years of experience in enterprise technology, David Linthicum is a globally recognized thought leader, innovator, and influencer in cloud computing, AI, and cybersecurity. He authorizes over 17 best-selling books, over 7,000 articles, and 50 courses on LinkedIn Learning. He is also a frequent keynote speaker, podcast host, and media contributor on digital transformation, cloud architecture, AI, and cloud security topics. Reference(s) for this video: 1. Gartner's report showing public cloud end-user spending forecast to total $723.4 billion in 2025, up from $595.7 billion in 2024 5 2. Markets and Markets report valuing the total cloud computing market at $545.8 billion in 2022, projected to reach $1,240.9 billion by 2027 3 3. The 2022 Thales Data Report showing that 83% of organizations have unencrypted sensitive data in the cloud 3 4. Fortune Business Insights reporting that 67% of large companies and 38% of small companies adopted cloud services in 2022 3 5. Flexera's 2023 State of the Cloud Report indicating that 71% of companies opt for a hybrid cloud strategy Where you can find me: My Gen AI Architecture Course on GoCloudCareers: https://www.gocloudarchitects.com/gen... My InfoWorld Blog: https://www.infoworld.com/author/Davi... Follow me on LinkedIn:   / davidlinthicum   Follow me in X/Twitter:   / davidlinthicum   My LinkedIn learning courses:   / david-linthicum   My latest book: https://www.amazon.com/Insiders-Guide... Video sponsorship opportunities: Email me at [email protected]