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IT Cosmetics Do It All Concealer - Does It Live Up to the Claims?

Hi everyone, today I’m reviewing the new It Cosmetics Do It All Radiant Concealer in the shade 230. This is a medium-coverage concealer that claims to visibly plump, conceal, hydrate & brighten! This is formulated for mature skin, covering dry & dark under-eyes, hyperpigmentation, dark spots and blemishes! I’ll be sharing the results of my wear tests and also comparing it to the Bye Bye Under Eye Concealer! What are your thoughts on this new concealer? Let me know in the comments! Thanks for watching 💕 Carmel xx IT Cosmetics Do It All Radiant Concealer (230) https://go.shopmy.us/p-18323822 (Sephora) https://go.shopmy.us/p-18324021 (Ulta) https://go.shopmy.us/p-18395744 (Macy's) https://go.shopmy.us/p-18383661 (IT Cosmetics) IT Cosmetics Bye Bye Under Eye Concealer (20.0) https://go.shopmy.us/p-18326818 (UK) https://go.shopmy.us/p-18324403 (US) BK Beauty A506 Concealer Brush: (CARMEL10 For 10% Discount) https://go.shopmy.us/p-4333209 Other Makeup Worn: L'Oreal Paris Eye Shadow Stick Eyeshadow (Twinkly Rose) https://go.shopmy.us/p-18332831 Sweed Beauty Cloud Mascara https://go.shopmy.us/p-17084584 Lisa Eldridge Seamless Skin Enhancing Tint (T8) https://go.shopmy.us/p-18323833 Morphe Cheek Thrills Multi Finish Face Trio (Blind Date) https://go.shopmy.us/p-17790917 Makeup by Mario Softsculpt Transforming Skin Enhancer (Light Medium) https://go.shopmy.us/p-17557929 Armani Lip Power Long Lasting Satin Lipstick (109) https://go.shopmy.us/p-5751339 Makeup By Mario SurrealSkin Soft Blur Setting Powder (Light Neutral) https://go.shopmy.us/p-18326654 Chapters ⏰ 00:00 Intro 01:16 About the Concealer + Swatches 03:41 Concealer Application 08:24 Before and After 09:17 Covering Hyperpigmentation 11:41 Covering Blemishes & Redness 13:24 Setting with powder 15:35 Does it crease? 16:36 Do It All vs. Bye Bye Under Eye Testing New Makeup!    • Testing New Makeup | Some Fails, Some New ...   Watch My April Faves Here:    • April Beauty Roundup - Hits & Misses!   DISCOUNT CODES: BK BEAUTY Brushes 10% Discount Code: CARMEL10 https://go.shopmy.us/p-13182696 QURE LED Light Therapy Mask 10% discount link https://www.qureskincare.com/CARMEL75417 CALECIM 15% Discount Code: CARMEL This video is NOT sponsored, but the video description may contain affiliate links. I am awarded a small commission for purchases made through these links, at no added cost to yourself. Your support is truly appreciated ☺️ Please be assured that every product recommendation is absolutely genuine and bought with my own money - unless specifically marked as GIFTED. My Skin Information: 🙋‍♀️ Age 42 with dry skin. Light/medium olive skin with muted warm undertones. Hyperpigmentation, mild rosacea & broken capillaries. My foundation preferences: 😊 Light to medium coverage, has to be buildable. I prefer a luminous, glowy or soft satin finish. Watch my April Favourites!    • April Beauty Roundup - Hits & Misses!   My Foundation Shades: Nars Light Reflecting Foundation: Shade Patagonia ELF Soft Glam Satin Foundation: Shade 25 Maybelline Lumi Matte Foundation: Shade 128 Fenty Soft’lit Naturally Luminous Foundation: Shade 225 Haus Labs Triclone Skin Tech Foundation: Shade 210 Charlotte Tilbury Beautiful Skin Foundation: Shade 5N L’Oreal True Match Foundation: Shade 3N Hourglass Ambient Soft Glow Foundation: Shade 7.5 Chanel Les Beiges Healthy Skin Foundation: Shade B30 Makeup Forever HD Skin Hydra Glow Foundation: Shade 1N14 Enquiries: carmelnicolebeauty​⁠​⁠@gmail.com