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Nativo First Impressions

Nativo's Eugene Cherny unboxes the Enterprise Ad Platform with Rob Beeler at Beeler.Tech. During this presentation, Eugene and Rob have a conversation about how publishers can architect the future of advertising by moving past a 'Crazy Glue and Duct Tape' approach to sponsored content to improve publisher site monetization withough sacrificing on efficinecy and user experience. Jump to: 0:00 Intro 1:52 What does Nativo offer Publishers 5:10 The Consumer Experience 9:48 An Omnislot for content 10:42 Baby Steps Into Sponsored Content 11:27 Simplifying Creative Services 13:29 Increasing Engagement In-feed 14:10 Creative and Placement Optimization 16:27 Fully Immersive Ad Experience 17:08 Process Management & Creative Development 19:00 Streamlining Approvals and Sales 19:37 Integrating with the Publisher Site (seamlessly) 21:49 Campaign Management & Trafficking Sponsored Content 22:24 Selling First-Party Data & Attribution 27:15 Interactive Reporting 28:40 Recap 29:37 Diversifying Revenue Streams For more digital advertising insights, don't forget to subscribe to our channel. SUBSCRIBE → https://bit.ly/3pfBMBL Send us a note - we love hearing from you. CONTACT NATIVO → https://bit.ly/3p9AMPz Follow @ Nativo Website → https://bit.ly/2WxOMqd LinkedIn → https://bit.ly/3atgrAT Twitter → https://bit.ly/2LPnKs9 Facebook → https://bit.ly/37E0DcN Instagram → https://bit.ly/3av7gzR About Nativo Nativo is the most comprehensive advertising technology stack, architecting the future of advertising through seamless and customizable integration that creates insightful storytelling at scale for brands, while also enriching monetization for publishers, commerce and more.