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Why Ceremonial-Grade Matcha Is So Expensive | So Expensive Food | Business Insider

The greener matcha is, the smoother and more complex its flavor. But not all matcha is the same. Matcha at its highest quality is referred to as ceremonial-grade, because of the central role it plays in Japanese tea ceremonies. And while this bright green powder takes a few seconds to dissolve in water, it takes an entire year to grow. Jintaro Yamamoto runs a 180-year-old tea farm, one of the oldest in Uji, Japan. We visited his farm to find out what makes ceremonial-grade matcha so exceptional? And why it's so expensive. For more, visit:   / yamamotojinjirou   MORE SO EXPENSIVE FOOD VIDEOS: Why Copper River King Salmon Is So Expensive | So Expensive Food | Business Insider    • Why Copper River King Salmon Is So Ex...   Why Real Dijon Mustard Is So Expensive | So Expensive Food | Business Insider    • Why Real Dijon Mustard Is So Expensiv...   Why Miyazaki Mangoes Are So Expensive | So Expensive Food | Business Insider    • Why Miyazaki Mangoes Are So Expensive...   ------------------------------------------------------ #Matcha #Tea #Businessinsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit us at: https://www.businessinsider.com Subscribe:    / businessinsider   BI on Facebook: https://read.bi/2xOcEcj BI on Instagram: https://read.bi/2Q2D29T BI on Twitter: https://read.bi/2xCnzGF BI on Snapchat:   / 5319643143   Boot Camp on Snapchat:   / 3383377771   Why Ceremonial-Grade Matcha Is So Expensive | So Expensive Food | Business Insider