Скачать с ютуб SEO for Wedding Photographers: 7 BIG MISTAKES (from an Insider) в хорошем качестве

SEO for Wedding Photographers: 7 BIG MISTAKES (from an Insider)

I explain the Top 7 mistakes wedding photographers are making and the changes to make to get more bookings from Google. Want help with this stuff? Work with Me 1:1: https://mikebonadio.com/seo-for-weddi... If you got value from this video, consider subscribing by clicking here: 🔔   / @mikebonadio   ------------------------------- Here are the seven SEO mistakes wedding photographers are making from a former wedding vendor who grew his wedding business to over $700,000 in sales without ads and just SEO. Number one, blogging. I know. I know. Everyone thinks they need to blog six times a week, blog 12 times a day, blog 29 times a month. I'm being hyperbolic, but you know what I mean. This is just simply bad advice that got picked up around twenty eleven, twenty twelve, and it's just false. It's just flat out wrong. If you're a local wedding photographer, you do not need to blog. Why is that? Where did that advice come from? It's because blogging makes sense. If you're a national, you're on a national level, then blogging makes sense because the people who are finding your blog posts, you can serve them anywhere. But if you are in Austin, Texas or Tampa, Florida or Annapolis, Maryland, it doesn't matter if you blog and someone in Seattle sees it because you don't serve Seattle. So blogging is simply one of those sacred cows that just got kind of regurgitated over the years. If you ask me, the people who perpetuated that falsity should be thrown in jail for lies against humanity. I'm gonna tell you something that might be controversial compared to advice you've heard over the years regarding blogging. Blogging is actually bad for you if you're not doing it right. And if you're a local photographer, you simply don't need to blog, like ever. So who is blogging actually for? If you're a national level publication, let's say WeddingWire, let's say The Knot, blogging makes perfect sense because when they put out 12 tips for wedding dresses in 2025, that makes sense because they have reach that's national and even global. But if you're targeting couples who are looking to get married and want you to shoot their wedding, they're not searching for best wedding tips 2025 Minneapolis. This doesn't make sense. People searching on a local level do not need national level content. They need local level content, which is actually much better for you because it's less work. You don't need to do all the blogging. You just need the proper landing pages for your target local area and your service pages. That's it. The reason why blogging can actually hurt you is that those 12 wedding tips for twenty twenty five blog posts you're making actually steal valuable link equity from other pages that actually need it, that you want to rank. What happens is the link equity gets spread across your website like water. It flows your website like water. So you need to instead concentrate that link equity into the pages that you want to rank the most. Everything else can either get cut out, meaning delete it, or redirected towards a page that would make more sense for the user. Now there might be some pages that have other purposes and maybe for publicity or things like that that can be treated on a case by case basis. But at the end of the day, what you want is lean and tight and compact. You do not want bloated and scattered and Frankenstein. Because when that link equity spreads through your site, it weakens all the pages at the same time. Those pages that you do want to rank that people are actually looking for when they're searching for you. So So you want to instead carve that out and consolidate it into the pages that matter the most. Those pages are gonna be the ones that actually bring you clients and make you money. Number two, no geo targeted pages for the areas you do serve. So let's say you serve Tulsa, Oklahoma. You need to have a page, a landing page, that targets Tulsa, Oklahoma. Or let's say you serve Cincinnati, Ohio. You need to have a page that targets Cincinnati. Now what if you serve multiple areas? Well, you can have multiple landing pages, one for each area that you serve. Let's say you serve Houston, Texas, Austin, Texas, and San Antonio. Well, you can have one landing page for each area that you serve. That way you're getting people from each area coming in in a siloed fashion. You don't want to combine all of them and just say Texas. Number three is no or weak service pages. What I mean by service page is a page that actually lists the services you provide. So if you're a wedding photographer, you would have a wedding photographer service page. This is where you could list out your pricing, your FAQ, your turnaround time, etcetera, etcetera. Leave your thoughts in the comments!