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“Self-Care” Is Expensive and Selling You Overconsumption

#overconsumption #consumerism #deinfluencing Self-care has been co-opted to push a consumerism agenda that is rooted in overconsumption. When you search “self-care” on TikTok you see these aesthetic-obsessed videos of women hoarding skincare products and participating in beauty maintenance and branding that as self care. But we all need to stop buying useless products in the name of self-care. In this video, I discuss how we can de-commodify, de-commercialize and de-influence self care. Sources: How ‘Treat Yourself’ Became a Capitalist Command https://www.theatlantic.com/business/... Has ‘self-care’ lost its way? https://www.theatlantic.com/business/... Technologies of the Self: A Seminar with Michel Foucault https://www.abebooks.com/servlet/Book... Personal care product chemicals banned in Europe but still found in U.S. https://www.ewg.org/news-insights/new... The sociology of consumption: https://consumptionreadinggroup.files... The year that skincare became a coping mechanism https://www.newyorker.com/culture/cul... Is The Skin-Care Industry Using "Self Care" To Scam Us? https://www.refinery29.com/en-us/skin... My socials: @ashleyaviola on Instagram and Twitter/X Keywords for the algo: Self-care product obsession, gen z’s overconsumption problem, overconsumption in the name of self-care, beauty maintenance is a scam, self-care consumerism, shopping self-care, the commodification of self-care, wellness, and consumerism, consumerism is not self-care, mindless shopping culture, deinfluencing self-care, self care video essay