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Georges Favre-Jacot

It all began with Georges Favre-Jacot, a 19th century visionary who dreamed of making the most precise watch known to man and, at only 22 years old, took on the challenge of creating Switzerland’s first integrated watch manufacture, One night, while leaving the Manufacture after finalizing the last details of the launch of his new chronometer calibre (which would go on to win countless prizes), Georges Favre-Jacot looked up at the starry night sky and came to the realisation that he had reached his star, his 'zenith' – the highest point in the sky. It was then and there that he decided to name the calibre as well as his manufacture Zenith, the peak of a star’s trajectory.