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Visit Bogata

On March 15th, famous rapper Snoop Dogg managed to mistakenly check in on his Instagram account in Bogata, Mureș, Romania, instead of Bogotá, Colombia. Due to this fact we wanted to create a promo campaign for the Bogata village – and fast. We quickly contacted the local city hall and, in less than 24h, we were up and running with the #visitbogata campaign built around the visitbogata.com website and Facebook page, while also seeding continuously the #visitbogata hashtag in order to gain awareness. We managed to get hundreds of thousands of earned media impressions by getting featured in the international news on websites and publications such as BBC and USA Today – culminating with Snoop Dogg himself replying to the campaign using the #visitbogata hashtag, promising to come to Romania and visit the real Bogata soon. And this post made him a little bit more famous – it was 100 times more successful than an average post on his page! Also, our initiative managed to get the tourism going in Bogata – just 3 days after the event, tourists from Spain visiting Romania decided to make a pit-stop in Bogata, first.