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The Secret Power of Film Producers | Pamela Reyes | TEDxAyala Avenue Women

Pamela L. Reyes' TEDx talk, "The Secret Power of Film Producers," emphasizes the vital but often overlooked role producers play in the filmmaking process. Drawing from her own journey, she discusses how producers balance creativity and business, calling them "audiovisual entrepreneurs" who oversee a film's entire lifecycle. She shares her experiences producing the Oscar-nominated Birdshot and founding Create Cinema to support groundbreaking filmmakers. Reyes advocates for innovation, government support, and rethinking traditional cinema models, urging producers to empower creative visions while adapting to industry shifts. She envisions a future where Philippine cinema thrives through risk-taking and bold, transformative storytelling. An alumna and participant in Cannes L’Atelier Cinefondation, Berlinale Talent Campus, Torino Film Lab, Locarno Open Doors Hub, EAVE Ties That Bind, Festival des 3 Continents’ Produire au Sud workshop, Fantastic Film School, Pamela L. Reyes is an award winning Filipino Film Producer, Director, Script Consultant and overall creative. She graduated from UP Diliman with a degree in Visual Communications. With over a decade of experience, Pamela produced "Birdshot", the first Filipino film on Netflix and the Philippines' official entry to the 2018 Academy Awards. She co-founded Create Cinema Inc. and is producing several films, including "SAM", "Fruitcake", and "GG". Pamela is developing her debut feature film "Mysticism", which won 5 awards at the QCinema-DGPI pitch. She's passionate about fortifying the Philippine film industry and mentoring young filmmakers. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx