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Fashion as a soft power with Shubhika Sharma | That Desi Spark

Please put your hands together for our very first guest! 👏 Say hello to Shubhika Sharma, the visionary behind Papa Don’t Preach. What began as a one-woman boutique at 19 is now a global luxury brand known for its ethical foundation, electric hues, and dismantling rigid design guidelines. As CEO & Creative Director, Shubhika runs a 98% women-led HQ and works with 200+ artisans, using fashion to make a statement and spark a movement. In this episode, she unpacks how growing up in India shaped her drive: where every opportunity was fought for and every seat at the table had to be earned. But she’s not just playing the game... she’s rewriting it. Shubhika’s designs are more than clothes—they’re superhero costumes meant to transform the way you feel and how you show up in the world. Her designs encourage users to be exactly who they want to be. From Vogue’s Forces of Fashion Award to Harvard, and from artisan upskilling to financial literacy, Shubhika is using creativity as a tool for soft power, community, and self-expression! #PapaDontPreach #ShubhikaSharma #WearYourPower #WomenInBusiness #ThatDesiSpark #IndianFashion