Скачать с ютуб Google Marketing Live 2025 Exclusive Insider Intel With Ginny Marvin | PPC TH 114 в хорошем качестве

Google Marketing Live 2025 Exclusive Insider Intel With Ginny Marvin | PPC TH 114

In this conversation with Google Ads Liaison Ginny Marvin, we go beyond the Google Marketing Live 2025 announcements to examine what they actually mean for performance marketers. We take a closer look at: How AI Max Search fits into the future of keyword-based advertising The logic behind Google’s “Power Pack” approach: PMax, Demand Gen, and AI Max What’s changed in bidding, conversion signals, and campaign structure Whether new controls and reporting options meet the needs of advanced advertisers Where automation ends and strategic human input still makes the difference For advertisers navigating an increasingly automated ad landscape, this discussion offers a clear perspective and a few critical questions to ask before adopting Google’s latest innovations. 00:00 Introduction and Guest Background 02:29 Enhanced Campaigns and Mobile Shift 05:59 The Rise of Chatbots and AI in Search 09:58 AI Max for Search Campaigns 14:11 Campaign Consolidation and Conversion Events 19:09 Power Pack and Demand Gen Campaigns 27:17 AI-Generated Creatives and Merchant Center 30:40 Labeling Ads in AI Mode 32:54 Understanding the Context of Ad Placement 33:00 The Evolution of Customer Journeys and AI's Role 34:36 Smart Bidding Exploration: A Major Shift 37:31 Technical Insights on Smart Bidding 39:49 AI Max and Best Practices 42:49 Measurement and Data Management 44:17 Incrementality Testing and Bayesian Modeling 49:01 Agentic Systems and Small Business Benefits 56:58 The Role of Influencers and Creator Partnerships 58:52 The Future of Landing Pages and User Experience 01:02:16 Final Thoughts and Key Takeaways We also answered viewer questions that were submitted ahead of our recording. Follow Ginny:   / ginnymarvin   Follow Fred:   / frederickvallaeys   ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?... ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup...