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Why Starbucks Failed in Australia

There are a few reasons why Starbucks may have failed in Australia. Cultural differences: Australians have a strong coffee drinking culture, but they prefer to drink their coffee at local cafes rather than international chains. They also prefer to drink espresso-based coffees, such as flat whites and lattes, rather than drip coffees, which are more popular in the United States. Competition: Starbucks faced stiff competition from local coffee chains, such as Gloria Jean's Coffees and Cafe2Go. These chains were already well-established in the Australian market and had a loyal customer base. Pricing: Starbucks was seen as being too expensive for many Australians. The price of a coffee at Starbucks was often higher than the price of a coffee at a local cafe. Location: Starbucks stores were often located in busy tourist areas, rather than in residential areas where people lived and worked. This made it inconvenient for many Australians to visit Starbucks. Despite these challenges, Starbucks still has a small presence in Australia, with over 100 stores. However, it has never been able to achieve the same level of success as it has in other countries, such as the United States and China. #starbucks #australia #business